About Us

About Amaratime — Redefine Love & Freedom

At Amaratime, we believe that love is not a moment — it's a feeling you wear. Born from a passion for intimacy and self-expression, we create premium bridal and everyday lingerie that celebrates every woman, every body, and every love story.

Our Story

The birth of amaratime from a personal experience of studying abroad in the United States.
Shortly after arriving in the US, we visited countless malls and tried on numerous pieces of lingerie, but we could never find one that truly satisfied us. Some were overly sexy in design but neglected comfort; others were loose in fit but lacked a snug feel. It was hard to balance ease and appropriateness in daily study, socializing, and life.
It was this personal discomfort that sparked our idea of creating our own lingerie.
We hope to bring American women who love life a piece of lingerie that truly understands their needs — one that is not confined by a single aesthetic, not strained by deliberate shaping, and allows the body to stretch freely in every scenario.
We want to redefine love and freedom through lingerie:
Love yourself in your most authentic state, and be free to be unconstrained.
Starting from a study abroad journey, we accompany every her who pursues life and stays true to herself, up close and personal.

Our Mission

To redefine love and freedom through lingerie that honors your body, your confidence, and your story. Every piece we craft is a celebration of who you are.

What Makes Us Different

Bridal-First Design — Crafted for your most intimate and unforgettable moments
Premium Materials — Soft, breathable fabrics with delicate lace and intricate embroidery
Size Inclusive — Designed to celebrate every body, every curve
Global Shipping — Delivered worldwide in 10-20 business days
30-Day Guarantee — Shop with complete peace of mind

Our Collections

From ethereal ivory lace to bold midnight black, from blush pastels to dramatic deep tones — Amaratime offers a collection for every mood, every moment, and every love.

We're Here for You

Questions about sizing, styling, or your order? We'd love to help.
📧 amaratime0507@gmail.com

Discover the Amaratime difference — where every piece is designed to make you feel beautiful, inside and out.